Get a feature-rich easy to manage website with powerful sales and marketing tools

Easy to manage menu-driven control panel. Nothing could be easier. Pro-Active gives you the powerful tools you need to successfully sell online. Get the enterprise-level commerce solution that you’ve always wanted!

  • Built-in powerful sales and marketing tools
  • Add rich content including pages, videos, products, PDF’s and more
  • Dynamically create specials and email newsletters, and digital promotional catalogs
  • Search engine friendly URLs
  • Enterprise-level network architecture
  • Have the same professional capabilities of “Big Box” stores

Pro-Active offers the ideal solution for retailers and dealers who recognize the profit potential for online sales but want their website to do more.  Pro-Active is the easy way to power-up your online commerce success!

Powerful features:

  • Easy to use Rich Text Editor
  • Enterprise-grade network architecture
  • Page drop-down & pop-up menus
  • SEO-friendly pages, product links, category links, brand link, search links and page links
  • Compare products tool
  • Suggestive shopping cart with related products featured
  • Multiple payment gateways included at no additional cost, including PayPal, Google Checkout., and more
  • One-page simple checkout
  • Allow guest checkout without account creation
  • Call for price option
  • Order tracking from account
  • Level 1 certified PCI compliant
  • Google Analytics integration
  • Slideshow tool, add unlimited banners on your home page
  • Discount codes
  • Affiliate tracking system
  • Unlimited tax rates and zones
  • Rental and lease-to-own module
  • Easy to use help and FAQ pages

Advanced capabilities:

  • View, edit, create and fulfill orders from the control panel
  • Sell on eBay and Reverb with our integrated tools
  • Show “Free Shipping” eligibility throughout your store
  • Bulk product export/import tool to easily manage all of your products
  • Instantly create newsletters
  • Generate email marketing campaigns to drive traffic to your site
  • Shipping cost estimate tool
  • Manage multiple discount codes and trackable coupon codes
  • Enable free shipping on a per-product basis.
  • Offer private and public wish lists
  • Call to attention recently added and/or featured products
  • Sell in multiple currencies

Your Pro-Active website is developed by Cutting-Edge Solutions, a leader in multi-channel commerce for over 18 years. We understand what it takes to effectively sell products online. A Pro-Active website eliminates all of the heavy liftings of web development and provides you with the right tools to promote and sell.

Features List

  • Responsive website with dozens of pre-loaded themes
  • Related products, up-sells and cross-sells
  • Point of sale (POS)
  • Purchase orders (PO’s)
  • Staff Accounts
  • Returns Manager
  • Number of products
  • Product ratings and reviews
  • Customer groups
  • Abandoned cart saver
  • Advanced product search
  • Custom product filtering
  • Dedicated server
  • Inventory Import/Export/Update Tool
  • Automatic Tax Rates
  • Bookings/Events
  • Send to a friend for visitors or registered users only
  • Full access to the HTML and CSS
  • Built-in mobile commerce shopping cart
  • Flexible shipping rates
  • Free shipping options
  • Automatic carrier shipping rates
  • Customer profiles
  • Social media integration
  • Instant upgrades
  • Unlimited bandwidth
  • Send wish lists by email

Security Features

  • Level-1 PCI Compliant
  • Sitewide HTTPS
  • SSL
  • Dedicated SSL
  • SiteLock security
  • Banned IP’s (Block IP’s)
  • Daily back-ups
  • 99.99% uptime
  • 24/7 monitoring

Marketing Features

  • Customer loyalty points
  • Google Customer Reviews
  • Flexible discount codes and coupons
  • Product quantity discounts, add-to-cart discounts
  • Product bundling
  • Google Adwords Remarketing
  • Affiliate marketing
  • Digital gift cards
  • Email marketing
  • Multiple languages
  • Dashboard
  • Product/customer reports
  • Traffic/referral reports
  • Export reports
  • Minimum Advertised Price (MAP)
  • Landing page for categories
  • Recently viewed
  • Compared products
  • New items promotional tool
  • Newsletter / Specials management
  • Products

Inventory Management

  • Product Variations
  • Sell digital products
  • Multiple images
  • Import/Export

Search Engine Optimized

  • Google SEO structured data tags
  • Google Analytics integrated
  • SEO Friendly URL’s
  • Meta tag character counters
  • SEO product tags

Channel Management

  • Ebay product uploads, updates, and inventory management
  • Ebay order retrieval, shipping updates, and customer notifications
  • Reverb product uploads, updates, and inventory management
  • Reverb order retrieval, shipping updates, and customer notifications

Payment Processing

  • Cash payments
  • Credit Card
  • Credit Card + Gift Card
  • First Data Payeezy
  • Check/Money Order
  • PayPal Website Payments Pro (US) Direct Payments
  • PayPal Website Payments Standard
  • PayPal Express Checkout
  • Net Terms
  • Layaway payments (via POS)
  • Phone order payments (via POS)
  • Multi-Currencies

Pro-Active POS (Point of Sale)

With Pro-Active’s all-new Point of Sale, get your employees from behind the counter to sell everywhere.

Cashier/Customer Experience

  • POS log in and homepage view
  • Mobile checkout experience
  • Barcode reader availability
  • Search by barcode or model number. Product name search available via global site search.
  • Suggestive sell items with ease
  • Customizable, printable receipts with a message for customers. Additionally, PDFs can be manually emailed to customers.
  • Online orders for Infosync can be combined with in-store purchase in one transaction
  • Mobile checkout credit card capture using Safari mobile browser
  • Processing and Receiving Product Orders
  • Creating PO’s and adding products
  • Instant inventory reconciliation

Admin Functions

  • Recurring billing of customers for lessons, layaway, etc
  • Sales reports by cashier
  • Batch reports of credit cards by the cashier for cash drawer reconciliation.
  • All PAW reports, including products purchased, unsold online carts, etc.

Custom Website Themes

  • Custom platform modifications – Do want a custom button, field, report or page built within your platform? Tell us what you need
  • Custom Builds – That’s right, we do custom builds to give you exactly what you need.
  • Custom API integrations – Do you need another API integration?


  • Dedicated support team
  • Pro-Active Help Center
  • Pro-Active University
  • Pro-Active Experts